Designer / Illustrator
Born in Taiwan and raised in Edmonton, Alberta. With experience as both an in-house designer and freelance designer, Yu-Chen brings curiosity, ambition, and a passion for learning to every project. Her work spans a variety of mediums, and she is always exploring new creative techniques and skills.
Yu-Chen is passionate about her ongoing personal projects, including her Illustrated Travel Journal, #365OOTD, and Mail Club. When she’s not working on client projects, she’s building her own brand and sharing her illustrations at local markets such as Oddbird Art & Craft Fair. She welcomes opportunities to collaborate on design projects, custom portraits, and picture books.
Services
Branding
Thoughtful and cohesive visual identities that capture the personality and story behind a brand. From logos and colour palettes to typography and supporting graphics, each brand system is designed to feel distinctive, memorable, and authentic.
Illustration
Whimsical, story-driven illustrations that bring characters, ideas, and narratives to life. A blend of digital and traditional mediums, colour, texture, and character creates artwork that feels warm, playful, and personal.
Print Design
Engaging print materials that bring ideas to life in a tangible way. From brochures and posters to postcards, editorial pieces, and promotional materials, each design balances thoughtful layouts with strong visual storytelling and production-ready details.
Signage
Clear and eye-catching signage designed to communicate effectively within physical spaces. From event displays and wayfinding to storefront graphics and large-scale installations, each design is created to be engaging, accessible, and suited to its environment.
Packaging
Visually appealing and thoughtfully designed packaging that connects products with their audience. From concept to final artwork, every detail—from illustration and typography to materials and structure—is considered to create a memorable experience.
Prop Styling
Creative prop styling that adds personality, storytelling, and atmosphere to a space or scene. Thoughtful concepts, carefully selected details, and cohesive arrangements come together to bring a creative vision to life.